This project focuses on rebranding the Library Company of Philadelphia, a historic research library founded by Benjamin Franklin in 1731. It is one of the oldest cultural institutions in the United States and houses a collection of rare books, manuscripts, and prints.
The goal of the rebrand is to modernize the institution’s visual identity while maintaining its legacy and highlighting its collections. I designed a refreshed logo along with a branding system that introduces color, clean typography, and contemporary layouts to better fit the modern audience. The rebrand covers social media graphics, stationery, web design, event materials, and merchandise.
*This work is conceptual, not affiliated with or endorsed by the Library Company of Philadelphia.
