The Library Company of Philadelphia is one of the oldest cultural institutions in the US, founded as a research library by Benjamin Franklin in 1731, and housing a collection of rare books, manuscripts, and prints.

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The aim of this rebrand is to modernize the institution’s visual identity while maintaining its legacy. I designed a refreshed logo along with a branding system that introduces color, clean typography, and contemporary layouts to better fit the modern audience. The rebrand covers social media graphics, stationery, web design, event materials, and merchandise.

*This work is conceptual, not affiliated with or endorsed by the Library Company of Philadelphia.